Building Unstoppable Sales Confidence

With many different ways of effectively getting the sale, one comes to mind that is very important and essential to your entire sales process: Having superb and unshaken confidence when it comes to presenting your one-of-a-kind offer.

Confidence is a very elusive part of sales and even everyday life. Most people don’t have enough of it, let anyone any of it, and those who do are able to get exactly what they want out of every situation, and end up becoming very successful.

If you want to generate more sales, generate more profit, or gain customers who will come back again and again, you must build confidence and that’s exactly what this article is about: Building unstoppable confidence.

First, let’s understand that confidence isn’t something you just learn, it’s something that you must do. You’ve got to show it in your body language, how you speak, and how you act and interact with others. People will notice if you’re weak which is the last thing you want others to perceive you as. Weakness in what you present no matter how well the product or service, is an almost guaranteed deal killer.

Here’s some quick ways you can build confidence now:

Maintain a positive attitude – Whether you have this or that thing going on in your life, you must realize that negativity will get you nowhere. Being negative leads to many different problems down the road, one of them being improper thoughts which translate to poor confidence. We never said getting sales was easy, there’s always some sort of struggle along the way. It’s how you deal with it that makes the difference.

What you must do is focus on your desired outcome. What is it you want? What do you need to do? How will you get there? Focus on the desired outcome or result while taking the next step, after the next, and after the next. One of the keys to shifting from a negative attitude to a positive attitude is what you focus on. Whenever you focus on the good and the positive result, you end up achieving what you set out to accomplish.

Perfection is not necessary, in fact, it’s impossible – Many of us can be a perfectionist from time to time. We want all the details, down to the most minor of preferences, to be perfect. Sadly, we end up very disappointed at the end result. We beat ourselves up and get angry that what we set out to do, didn’t going as expected.

It never will…

The best that we can do is learn as much effective knowledge as possible, and apply it in real-world situations. If mistakes are made, you simply fix them and do better the next time. Everything, from getting a sale to providing the best customer service, is and always will be a learning process. When we fix our mistakes, we grow and become better and better at the task at hand. Trying to be a perfectionist can cause our thinking to go haywire when things don’t go as expected, which can bring down our overall confidence in our abilities.

Get over the fear of rejection – This is a very big problem in business and sales. In fact, I’d say this is one of the biggest issues when it comes to building confidence. For example, it’s been shown via surveys that people are more afraid of public speaking than dying. That’s to an extreme and it all comes down to the fear of being rejected. Whether it comes to contacting that potential customer, presenting your ideal offer, or getting the sale, we all have that fear of rejection lurking in the back of our minds.

Understand this: Rejection isn’t as bad as you think it is. Sure, it really is aggravating and frustrating when you put in all this time and get a denied response but it’s not the end of the world. A great example of this is in the direct marketing industry. Promotions are mailed out, sometimes put together by the absolute best in the world.

Guess what? Virtually all of them are rejected. People receive them, take one good look sometimes not even opening the letter, and throw them away. In mail promotions, a few percent conversion and action taken is considered a successful promotion. Of course this isn’t the same as direct, face-to-face communication or sometimes online marketing but you get the overall idea. As I sometimes hate to say it, it really does take so many no’s to get a yes .

There are several things you can do to bring rejection down to a minimum. One of those is be consistently changing and improving your approach. Learn details that are essential to your conversation with the customer, and formulate how you can best present your offer. It can take some time to do this but you’ll see how huge of a difference this process makes to your overall bottom line.

Another thing is to speak your customer’s language. What I mean by that is don’t use confusing, uninteresting jargon that will damage the conversation. It’s like trying to teach someone who’s never touched or even seen a computer, to learn how to make computer programs. That makes both parties’ time used up very ineffectively.

Get a feel for their conversation. How do they speak? What words do they use most? What is their knowledge for the product or service? This can help you tremendously in speaking their language, the language that they will respond best to.

Lastly, don’t come off as being uncomfortable or unintelligible in the product or service. This can and usually is a very big turnoff and might lead to losing multiple sales. Educate yourself on what it is you provide, what it is you’re trying to sell, what are some of the features but also benefits, and be passionate about the product or service. People notice when you know what you’re talking about and are very passionate about what you’re selling. Passion tends to stir curiosity and gets your customer excited to do business with you.

That alone can close the deal. Being uncomfortable can take some time to get over. One of the best ways to get more comfortable and in turn, build confidence is to be educated. This all comes back to knowing your product or service and being passionate about it. Also understanding your customer’s wants and needs while getting a sense of who they really are, helps significantly.

All in all, everything we talked about is easier said than done. Now that you’re armed with ways to build unstoppable confidence, there’s one last thing to the equation…

Go out there and start doing, no matter what the obstacles, no matter what the fears, and no matter what others tell you. The most successful sales people make big things happen by acting on what effective knowledge they have learned. They also understand that the more they go out there and approach and communicate with people, the more confident they will become not just in their products and/or services, but in themselves.